Insights

Writing and speaking on AI consumer choice, in the press, at the podium, and on the page.

Press Room

Industry voice: how CPG brands get recommended, in Marketing Week, Cosmetics Business, Kantar and the trade press.

2026
2025
2024
2020–2021
2017–2018
2010–2016
The Live Feed

The live feed happens on LinkedIn. New thinking lands there first.

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The Archive

The playbook archive: growth strategy, measurement, and retail media.

Brand vs. Demand: The False War That's Bleeding Your Budget
Growth Strategy
5 Feb 2026
Ramadan in the UK: A £1 Billion Marketing Opportunity or a Waste of Your Marketing Pounds?
Growth Strategy
25 Jan 2026
CPG Marketing in the Middle East: Art or Science?
Growth Strategy
20 Jan 2026
Are RMNs Holding the CPG Industry Hostage?
Retail Media
10 Jan 2026
Is Your Category Ripe for Disruption and Have You Noticed?
Growth Strategy
7 Jan 2026
Agencies Were My Best Friends, Where Did They Go?
Leadership
7 Jan 2026
Why 85% of New CPG Products Fail (And What the 15% Do Differently)
Growth Strategy
1 Jan 2026
Your Marketing Dashboard is Lying to You: Why ROAS and Attribution Are Misleading CFOs
Measurement
25 Dec 2025
Your Marketing Budget Is Lying to You: Why Most CPG Spend Isn't Incremental
Measurement
18 Dec 2025
Retail Media Networks: Strategic Investment or Mandatory Tax on CPG Margins?
Retail Media
11 Dec 2025
Your Market Share Is Bleeding: Why Challenger Brands Now Capture 39% of CPG Growth
Growth Strategy
4 Dec 2025
AI in CPG Marketing: Why Most Brands Are Still Leaving Money on the Table
Growth Strategy
27 Nov 2025
Your Billion-Dollar Question: Why CPG Giants Are Buying Growth Instead of Building It
Innovation
20 Nov 2025
Your Performance Marketing Budget Is Costing You More Every Quarter
Growth Strategy
13 Nov 2025
Your Influencer Budget Is Growing. Your Attribution Isn't.
Growth Strategy
6 Nov 2025
Sustainability Has Become Your Growth Engine
Leadership
30 Oct 2025
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