Get recommended, not just found. For UK CPG marketing leaders whose brands need to win the Invisible Buyer: the AI that now decides what gets recommended.
A clear process that takes you from invisible to recommended, and keeps you in the answer.
01. Diagnose
We find out how your category is discovered now, and whether the AI recommends you. You get your AI Visibility Score and your Choice Gap.
02. Reposition
We build the plan to be recommended, not just found, across the engines that now shape what shoppers choose. Measurement follows the strategy, not the other way round.
03. Embed
I lead the response from inside your team, typically two to four days a month, and stay accountable for the commercial result.
Built for marketing leaders facing these situations.
Invisible on AI
Buyers ask an AI for a recommendation in your category, and your brand is not in the answer.
The board asked
The CEO wants an AI plan, the agency is circling, and it has landed on your desk with no map.
Measurement broke
Spend looks fine, discovery has moved, and the dashboard cannot see where growth now comes from.
Three ways in, tailored to where you are. Most clients start with the diagnostic.
AI Shelf Assessment
Are you on the AI shelf?
Most people start hereSee exactly how your brand shows up when AI recommends products in your category, and what to do about it.
- Your recommendation share across the major AI engines
- Your AI Visibility Score and Choice Gap
- A read on which competitors the machine prefers, and why
- A Consumer Journey Diagnostic for your category
- Prioritised, board-ready recommendations
- Playback session with leadership
Strategic Roadmap
Need the plan to win?
The blueprint to be recommended, not just found: talent, structure, measurement and KPIs, aligned to your commercial goals.
- Everything in the AI Shelf Assessment, plus:
- A plan to close your Choice Gap
- Talent and team structure for AI-era discovery
- The earned-proof and content the engines actually read
- KPI framework aligned to commercial goals
- Board-ready strategic roadmap
Implementation Partnership
Need it led, not just planned?
Embedded fractional CMO leadership that leads the response to the Invisible Buyer. Not a deck that gathers dust.
- Ongoing fractional CMO leadership
- Hands-on team coaching and development
- Direct involvement in key decisions
- Accountability for the commercial result
- Regular board and stakeholder updates
- Flexible engagement (typically 2 to 4 days a month)
Every engagement is tailored. These are the common focus areas.
An extension of your team, not an external consultant, accountable for the commercial result.
Whether that is a focused AI Shelf Assessment or ongoing embedded leadership, typically two to four days a month.